Key Takeaways
- Anthony Noto, SoFi’s CEO, purchased approximately $250,000 of SOFI shares on May 8 at $15.73 apiece
- Noto has now made three separate insider purchases in 2026, with cumulative investments exceeding $2 million
- Shares of SOFI have declined approximately 40% since the start of the year, trading at $15.75 on Monday’s open
- First quarter results surpassed revenue expectations ($1.09B actual vs $1.05B forecast), though annual guidance remained static
- Wall Street’s consensus rating stands at Hold, with analysts projecting an average target of $22.72—representing roughly 44% potential upside
On May 8, SoFi Technologies CEO Anthony Noto added to his stake by acquiring $250,000 worth of company shares, purchasing 15,878 units at a weighted average of $15.73 per share.
This marks Noto’s third open-market purchase in 2026, elevating his total direct investment in the digital finance company beyond $2 million. His direct holdings now stand at nearly 11.93 million shares.
The transaction occurred shortly after SoFi released its first-quarter financial results, which exceeded revenue projections but failed to energize the market. The company delivered $1.09 billion in top-line revenue, beating Wall Street’s consensus forecast of $1.05 billion, while earnings per share matched analyst expectations at $0.12.
Year-over-year revenue growth reached 42.6%. The comparable period last year recorded EPS of $0.06.
Despite the positive headline numbers, shares declined in the aftermath. Market participants expressed concern over management’s choice to maintain existing full-year projections and offered reserved remarks regarding the broader lending environment.
SOFI stock began Monday’s session at $15.75—representing a decline of approximately 40% from the beginning of the year. The stock reached a 52-week peak of $32.73.
Wall Street Revises Price Targets Following Report
Multiple research firms adjusted their outlook on the stock after earnings. TD Cowen reduced its price objective from $24 down to $18 while retaining a Hold stance. Needham lowered its target from $33 to $25 but preserved its Buy recommendation. Truist dropped from $21 to $20, also keeping a Hold rating.
Keefe, Bruyette & Woods maintains an Underperform designation with a $17 price target.
Across the Street, the consensus recommendation is Hold, comprising seven Buy ratings, eleven Hold ratings, and three Sell ratings. MarketBeat data shows the mean price target at $22.72.
Institutional Investment Continues
The CEO isn’t alone in building exposure. ASR Vermogensbeheer N.V. established a fresh position during the fourth quarter, acquiring 38,206 shares valued at approximately $1 million.
Vanguard expanded its holdings by 3.6% in Q4, bringing its total position to more than 111 million shares worth roughly $2.9 billion. State Street boosted its stake by 30.7% in the third quarter.
Institutional investors collectively control 38.43% of outstanding SOFI shares.
Cumulative informative insider acquisitions over the past three months reach $1.3 million, earning SOFI a “Positive” insider sentiment designation according to TipRanks.
On the selling side, CTO Jeremy Rishel disposed of 94,958 shares in March at $17.43, while EVP Kelli Keough sold 9,742 shares in April at $19.25 through a pre-established 10b5-1 trading arrangement.
SoFi provided fiscal 2026 EPS guidance of $0.60. Sell-side consensus projections stand at $0.59 for the full fiscal year.
The equity’s 50-day moving average is positioned at $17.44. The 200-day moving average currently sits at $23.09.
