Key Highlights
- Nubank announces plans to deploy approximately BRL 45 billion ($8.2 billion) throughout Brazil during 2026, marking nearly twice the investment level from 2024.
- Capital allocation focuses on artificial intelligence development, product innovation, workspace growth, and financial infrastructure enhancement.
- The fintech giant serves 113 million Brazilian customers, representing more than 60% of the nation’s adult demographic.
- Nu Holdings reported record-setting 2025 revenue reaching BRL 91 billion, reflecting a 45% surge when adjusted for currency fluctuations.
- The company is actively seeking full banking license approval in Brazil throughout 2026, having recently become a Febraban member.
On Monday, Nubank revealed its intention to deploy roughly BRL 45 billion ($8.2 billion) across Brazil during 2026. This investment level represents close to a twofold increase compared to allocations made two years earlier.
According to company statements, the capital will be distributed across four strategic priorities: artificial intelligence-powered credit assessment systems, innovative financial service offerings, corporate facility and workforce growth, and bolstering its loan portfolio foundation.
Brazil represents Nubank’s primary operating territory, where the platform maintains a customer base of 113 million users — exceeding 60% of the country’s adult population.
The investment encompasses reinvested earnings, technology infrastructure development, operational expenditures, and tax obligations within Brazilian territory.
Nu Holdings concluded 2025 reporting aggregate revenue of BRL 91 billion ($16.3 billion), representing a 45% climb on a currency-neutral measurement. Profit after tax reached BRL 16.2 billion ($2.9 billion), while return on equity stood at 33% — both marking all-time company highs.
The lending book expanded 40% annually to BRL 179.7 billion. Customer deposits climbed 29% to BRL 230.3 billion.
Monthly user engagement achieved 86%, which the company described as unprecedented within Brazil’s financial services landscape.
Pursuing Full Banking Authorization
Nubank is actively pursuing complete banking license approval in Brazil throughout this year. Supporting this objective, the firm joined Febraban — Brazil’s banking industry federation — during the previous month.
CEO Livia Chanes emphasized the investment demonstrates the organization’s enduring dedication to Brazilian markets. “This investment is the concrete expression of our commitment to being Brazilians’ main financial ally,” she stated.
Founder and chief executive David Vélez highlighted the wider economic impact. He noted that customers collectively avoided approximately $28.1 billion in charges they would have incurred with legacy banking institutions.
Financial Access Metrics
Approximately 37 million individuals throughout Latin America gained access to regulated financial services via Nubank. This figure comprises 31.5 million in Brazil, 4.7 million throughout Mexico, and close to 1 million in Colombia.
Nubank additionally provided 28.4 million users with their inaugural credit card product. Within Brazil specifically, this figure stands at 18.4 million.
Forbes recognized Nubank as Brazil’s top-performing bank this month, determined through consumer polling. The company also maintains among the sector’s lowest consumer complaint ratios according to Central Bank of Brazil metrics.
Outside Brazilian borders, the organization is pursuing expansion throughout Mexico, where it maintains 15 million active users, and Colombia, which currently exceeds 4 million customers.
