Key Takeaways
- Bernstein maintains “Outperform” rating on Figure Technology (FIGR) stock with $67 price target, suggesting ~67% potential upside
- Despite a near-10% gain over the last month, analysts believe FIGR stock trades below fair value
- April loan originations reached $1.34 billion, marking a 108% year-over-year increase
- Analysts project the addressable market for tokenized credit products at approximately $4 trillion
- The company is diversifying from HELOCs into automotive financing, residential mortgages, and small-business credit through its Hastra platform
Shares of Figure Technology Solutions (FIGR) have rallied approximately 10% during the past month, currently changing hands near the $40 mark. Yet according to Bernstein analysts, significant upside potential remains.
Figure Technology Solutions, Inc. Class A Common Stock, FIGR
In a research report released Tuesday, Bernstein confirmed its “Outperform” stance while maintaining a $67 price objective — representing approximately 67% appreciation from present trading levels.
The investment firm’s optimistic outlook extends beyond traditional lending metrics. It centers on Figure’s strategic transformation.
Analysts at Figure characterize the business as undergoing a fundamental shift — evolving from a home equity line of credit (HELOC) specialist into a comprehensive financial platform leveraging blockchain technology and artificial intelligence for credit market operations.
The central innovation involves tokenization: transforming traditional loans into blockchain-based digital assets capable of instant settlement while eliminating conventional middlemen from the process.
Bernstein values the total addressable market for tokenized lending products at approximately $4 trillion. This represents a substantially larger opportunity than the HELOC segment alone.
This massive $4 trillion valuation encompasses diverse lending categories — including residential mortgages, automotive financing, HELOCs, and commercial small-business credit — all sectors where Figure has begun establishing operations.
Explosive Volume Growth Supports Investment Case
The operational metrics tell a compelling story. Monthly loan originations reached $1.34 billion in April, representing a 108% year-over-year expansion.
This performance also represents the second consecutive month where Figure surpassed the $1 billion origination threshold — indicating sustainable momentum rather than temporary strength.
Bernstein forecasts aggregate loan volumes will climb to $16.5 billion by 2027, compared with anticipated 2025 volumes of $8.4 billion. This trajectory represents near-doubling within a two-year timeframe.
Hastra Platform and Blockchain-Based Credit Expansion
Figure has entered the automotive lending market through its Hastra infrastructure, engineered to integrate tokenized financial products within decentralized finance (DeFi) protocols and broader blockchain ecosystems.
The company isn’t pioneering this territory in isolation. Centrifuge has similarly broadened its DeFi infrastructure to encompass tokenized credit instruments and US Treasury products across multiple blockchain networks.
For perspective, the current tokenized credit market stands at roughly $5.5 billion — minuscule compared to Bernstein’s $4 trillion long-term projection.
This enormous disparity forms the foundation of the bullish investment thesis.
Bernstein’s $67 valuation target carries forward from earlier research notes, with the firm keeping its fundamental assessment intact without modifications.



