TLDR
- UK deliveries for Tesla declined 37% to 2,422 units in February while Britain’s total auto market climbed 7.2%
- European demand remains inconsistent: growth in France, Norway, and Spain offset by declines in Netherlands and Denmark
- January EU registrations showed a 17% year-over-year decrease
- Analysts maintain Hold rating on TSLA with consensus price target at $399.25
- BofA labels Tesla as “current leader in consumer autonomy” even amid robotaxi program challenges
Tesla experienced a significant decline in UK deliveries during February, contributing to an inconsistent European performance picture. According to the Society of Motor Manufacturers and Traders, the electric vehicle manufacturer delivered 2,422 units in the UK last month, representing a 37% decrease from the 3,852 vehicles sold during the same period last year.
The decline stands in stark contrast to the broader UK automotive market, which expanded 7.2% to reach 90,100 new vehicle registrations — marking the strongest February performance since 2004.
Tesla disputed the significance of these monthly figures. A company representative emphasized that monthly registration data doesn’t provide an accurate representation of actual sales or order volume, suggesting quarterly figures offer better insight given the company’s vehicle distribution logistics from its manufacturing facilities to the UK.
“Across January and February the orders and reservations from customers far exceed their respective months in 2025 and 2024, however these orders remain unfulfilled as we have not yet registered and delivered these cars to customers,” the spokesperson said.
New Automotive, a transport analysis firm, released alternative figures on Wednesday indicating Tesla’s UK deliveries reached approximately 2,208 vehicles in February. The discrepancy between the two reports stems from different methodologies and data collection approaches.
Inconsistent European Performance
Across the European continent, Tesla’s performance presents a fragmented narrative. February figures revealed registration increases of 55% in France, 32% in Norway, and 74% in Spain. However, deliveries contracted 45% in the Netherlands and 18% in Denmark.
January data for the EU showed Tesla registrations declining 17% compared to the prior year.
Meanwhile, BYD reported an 83% surge in UK deliveries for February based on SMMT figures, though overall volume remained below Tesla’s numbers. New Automotive’s data indicated a 40% increase for BYD, which also trailed Tesla in absolute units.
BYD faces its own challenges. The Chinese automaker’s worldwide vehicle sales plummeted 41% in February, extending a decline streak to six consecutive months. New energy vehicle sales fell 9.5% from January levels.
TSLA stock experienced minor losses during early Thursday trading following the release of these figures.
Cybertruck and Robotaxi Developments
Tesla’s Cybertruck deliveries fell 28% in 2025. The latest “most affordable” Cybertruck model features pricing substantially higher than CEO Elon Musk’s 2019 projections.
Analyst Perspectives
BofA’s Alexander Perry designated Tesla as “the current leader in consumer autonomy,” highlighting the company’s robotaxi initiative as a possible growth driver — despite recent media coverage indicating obstacles in that venture.
Wall Street analysts currently assign TSLA a Hold rating, reflecting 13 Buy recommendations, 11 Hold ratings, and 7 Sell opinions from 31 analysts surveyed over the last three months.
The consensus TSLA price target stands at $399.25, suggesting approximately 2% potential downside from present price levels.
