TLDR
- Strategy purchased 22,305 bitcoin for $2.13 billion between January 12-19, 2026
- The company now holds 709,715 bitcoin acquired for $53.92 billion at an average price of $75,979 per coin
- Purchases were funded through $1.8 billion in common stock sales and $294.3 million from perpetual preferred equity Stretch (STRC)
- MSTR shares dropped 7.4% while bitcoin fell below $91,000 during trading
- Strategy reported a $17.44 billion unrealized loss on digital assets in Q4 2024
Strategy (MSTR) added another massive pile of bitcoin to its treasury last week. The company bought 22,305 coins for approximately $2.13 billion.
Executive chairman Michael Saylor announced the purchases covered January 12 through January 19. The average purchase price came in at $95,284 per bitcoin.
Strategy now owns 709,715 bitcoin total. The company has spent $53.92 billion building this position. That works out to an average cost of $75,979 per coin.
The company funded these latest purchases through stock sales. Strategy sold $1.8 billion worth of common stock. It also sold $294.3 million of its perpetual preferred equity called Stretch.
Markets didn’t react well to the news. MSTR shares fell 7.4% on Tuesday. Bitcoin itself dropped below $91,000 after trading above $94,000 late last week.
The decline represents a 3.6% drop for the cryptocurrency. Strategy’s stock continues to move in tandem with bitcoin price swings.
Why Strategy Keeps Buying
Some analysts think Strategy can’t afford to stop purchasing bitcoin. Nic Puckrin from Coin Bureau explained the company’s position.
“Strategy is still buying Bitcoin because stopping would be as much a signal to the market as purchasing more,” Puckrin said. He noted that halting purchases would suggest the company’s balance sheet can’t handle price drops.
That kind of signal could hurt both MSTR shares and broader bitcoin sentiment. The company has become closely linked with optimism around cryptocurrency.
Strategy operates on a different timeline than most companies. The firm focuses on growing its bitcoin-per-share metric rather than quarterly earnings.
“Quarterly results are no longer the right yardstick for the company,” Puckrin added.
Recent Financial Impact
Strategy reported substantial paper losses in its last earnings. The company showed a $17.44 billion unrealized loss on digital assets in Q4 2024.
These losses reflect the drop in bitcoin’s value during that quarter. The unrealized nature means Strategy hasn’t actually sold any holdings at a loss.
The paper losses have still weighed on investor sentiment. Shareholders have watched the stock price swing with every bitcoin movement.
Strategy started as software company MicroStrategy in 1989. The company began its bitcoin buying strategy in August 2020.
Since then, Strategy has transformed into the world’s largest publicly traded bitcoin holder. The company continues using its at-the-market share offering program to fund new purchases.
The latest acquisition brings Strategy’s total bitcoin holdings to over 700,000 coins. The company shows no signs of slowing its accumulation strategy despite market volatility.
