Key Takeaways
- Intuit plans to deploy its entire $3.5B buyback authorization during the second half of fiscal 2026
- This represents approximately double the $1.8B repurchase rate from H1 and nearly twice last year’s full-year total
- All senior executives have terminated their pre-existing 10b5-1 stock sale arrangements
- CFO Sandeep Aujla stated the stock price is “meaningfully misaligned with its fundamental value” and dismissed fears as “a boogeyman that frankly doesn’t exist”
- Shares have declined approximately 33% year-to-date amid broader concerns about artificial intelligence threatening software companies
Intuit (INTU) is mounting an aggressive response to its stock decline. On Monday, the financial software giant revealed plans to dramatically increase share repurchases while simultaneously stopping all scheduled executive stock sales, including those of founder Scott Cook.
The announcements follow a substantial 33% year-to-date decline in INTU shares, part of a broader selloff affecting software companies as investors worry about artificial intelligence undermining traditional software business models.
CFO Sandeep Aujla delivered a blunt assessment of market sentiment: “The market is seeing a boogeyman that frankly doesn’t exist.”
Intuit entered the second half of fiscal 2026 with $3.5 billion available under its existing share repurchase authorization as of January 31, the end of Q2. Management now intends to utilize this entire authorization before the fiscal year concludes.
This aggressive timeline would effectively double the $1.8 billion buyback pace from the first half — which already represented a 40% increase versus the prior year period — and approach double the total buybacks executed in fiscal 2025.
Concurrently, the entire executive leadership cohort has cancelled their existing 10b5-1 trading plans. According to Aujla, the decision was essentially instantaneous.
“All of us as a senior leadership team are for the foreseeable future — we just don’t see why we would sell stock at these kinds of prices,” Aujla explained to the WSJ CFO Journal.
Management positioned both actions as unambiguous signals of their conviction in the company’s prospects.
Business Performance Remains Robust
Through the first two quarters, revenue has grown 18% year-to-date. Aujla emphasized that core products including TurboTax, QuickBooks, and Credit Karma continue demonstrating solid momentum.
CEO Sasan Goodarzi reinforced this narrative, contending that Intuit’s AI-powered platform strategy is actually expanding market opportunities. He noted that customers spend over seven times more on human accounting and tax professionals than software — and Intuit’s model integrates both elements.
“Customers buy confidence, not code,” Goodarzi stated.
The 10b5-1 cancellations exclusively affect senior leadership and don’t extend to the broader employee population. Aujla clarified that no adjustments to cash compensation policies have been implemented in connection with this decision.
Shareholder Returns Strategy
Historically, Intuit has allocated over 60% of free cash flow toward shareholder returns through a combination of buybacks and dividends. The intensified H2 buyback program would elevate this proportion further.
The company formally disclosed the accelerated repurchase plan in its February 26 Q2 10-Q filing.
While Aujla acknowledged the timing of any market revaluation remains unpredictable, he characterized the leadership team’s stance as a long-term commitment to their own enterprise. “Does the market realize that next week, next quarter, six months from now? I just can’t predict that,” he noted.
INTU shares rose 1.11% on Monday following the disclosure.



