Key Highlights
- Whoop completed a $575 million Series G funding round, achieving a $10.1 billion company valuation
- Notable backers include LeBron James, Cristiano Ronaldo, Mayo Clinic, and Qatar Investment Authority
- Year-over-year booking growth reached 103% with positive cash flow achieved in 2025
- Member base stands at 2.5 million with annual bookings run rate of $1.1 billion
- Plans to expand workforce by as much as 75%, fueling IPO speculation
Boston-headquartered fitness technology company Whoop has successfully closed a $575 million Series G investment round. This latest capital injection brings the firm’s valuation to $10.1 billion, representing a significant jump from its $3.6 billion valuation following a 2021 financing round.
Collaborative Fund spearheaded the investment round. Additional institutional participants included Qatar Investment Authority, Mubadala Investment Company, Abbott Laboratories, Mayo Clinic, Macquarie Capital, and GP Bullhound.
The funding round also attracted prominent sports figures as individual backers. Cristiano Ronaldo, LeBron James, Rory McIlroy, Reggie Miller, Niall Horan, and Virgil van Dijk all contributed capital to the round.
Will Ahmed established Whoop in 2012. The company produces a screen-free fitness wristband designed to monitor recovery metrics, sleep patterns, and physical exertion continuously throughout the day.
Unlike traditional smartwatches, the device doesn’t display notifications or provide smartphone connectivity. This design philosophy differentiates it from competing products such as the Apple Watch, which merges health monitoring capabilities with communication features.
Whoop operates on a subscription-based business model. Members receive the wearable band as part of their membership package, priced at $239 annually as of early 2026.
Impressive Financial Performance
The fitness technology firm disclosed 103% year-over-year expansion in bookings. The company concluded 2025 with an annual bookings run rate totaling $1.1 billion while maintaining positive operating cash flow.
Whoop’s current membership has reached 2.5 million users. Since inception, the company has accumulated more than $950 million in total funding.
Product Innovation and Healthcare Integration
Whoop unveiled its latest Whoop 5.0 device alongside a specialized variant named Whoop MG. The MG edition obtained FDA authorization for clinical-grade ECG monitoring and blood pressure measurement capabilities.
The platform incorporates an artificial intelligence feature known as Whoop Coach, delivering customized workout recommendations derived from individual user metrics.
Oura Health, which manufactures the Oura Ring wearable, represents Whoop’s primary competitor in the health-focused wearable market. Oura secured financing last autumn that elevated its company worth to $11 billion.
Whoop’s current workforce comprises approximately 800 full-time employees. The organization intends to grow its team by up to 75%, creating over 600 positions spanning software development, hardware engineering, sales operations, and marketing functions.
This substantial recruitment initiative has triggered speculation regarding a possible initial public offering. Company representatives have not officially announced any public market plans.
With its present $10.1 billion valuation, Whoop ranks just beneath Shield AI at $10.4 billion and Kraken at $10.5 billion among the highest-valued privately-held enterprises, based on Yahoo Finance reporting.
