Key Highlights
- OnePay, controlled by Walmart, has rapidly expanded its cryptocurrency selection from two to over 15 tokens since its January debut
- Recently integrated assets include Solana, Cardano, Polygon, Arbitrum, SUI, Bitcoin Cash, and PAX Gold
- The fintech app focuses on attracting cryptocurrency newcomers through careful token selection based on demand, liquidity, and regulatory compliance
- OnePay aims to establish itself as an American “superapp” integrating banking services, payment solutions, lending products, and digital assets
- SEC Chairman Paul Atkins has voiced approval for consolidated financial service platforms operating within unified regulatory guidelines
OnePay, the financial technology application controlled by Walmart, has dramatically broadened its cryptocurrency portfolio to include more than 15 digital tokens within a short timeframe.
The platform initially rolled out its cryptocurrency services in January with a limited selection of Bitcoin and Ethereum. The company has subsequently integrated Solana, Cardano, Bitcoin Cash, PAX Gold, Polygon, Arbitrum, and SUI, alongside several other digital assets.
According to Ron Rojany, OnePay’s general manager overseeing Core App and Crypto operations, the token selection process prioritizes market demand, trading liquidity, regulatory transparency, and sustainable utility.
“Our strategy isn’t about pursuing the newest trending asset. Instead, we’re committed to providing a carefully selected collection of assets that match how our customers genuinely manage and conceptualize their finances,” Rojany explained to Cointelegraph.
Rojany noted that the platform is experiencing robust user activity, particularly among individuals entering the cryptocurrency space for the first time who seek straightforward onboarding experiences. However, he declined to disclose specific user metrics.
OnePay’s existing product lineup includes high-yield savings products, credit and debit card options, lending services, and mobile wireless plans. The app also features a digital payment wallet compatible with Walmart retail locations and the company’s e-commerce platform.
Walmart’s domestic operations generated net sales totaling $462.4 billion during fiscal year 2025, providing OnePay with substantial access to an established consumer base.
Building the American Superapp
OnePay has positioned itself as an American interpretation of the “superapp” concept, drawing inspiration from China’s WeChat platform, where consumers manage virtually all financial activities through a single application.
The company isn’t pursuing this objective in isolation. Coinbase CEO Brian Armstrong revealed intentions in late September to develop a comprehensive crypto superapp featuring credit card services, payment processing, and Bitcoin rewards programs designed to challenge traditional banking institutions.
Meanwhile, Japan’s Startale Group announced plans to utilize a $50 million Series A investment to construct a superapp that merges payment systems, wealth management tools, and blockchain-based services.
Favorable Regulatory Environment
SEC Chairman Paul Atkins indicated in September his endorsement of platforms delivering multiple financial services within a consolidated regulatory structure.
In July, Atkins revealed that he instructed SEC personnel to formulate guidelines enabling the “super-app” concept to materialize. The revised regulatory approach would permit platforms to provide trading, lending, and staking capabilities under a single framework.
“We’re in the early stages, and our priority remains building our crypto infrastructure properly: establishing a reliable, secure, and user-friendly experience for mainstream consumers,” Rojany stated.
OnePay integrated its latest tokens — SUI, Polygon, and Arbitrum — mere days following the addition of the previous group of 10 assets, demonstrating an accelerated expansion trajectory since the January launch.
