Key Highlights
- February registrations for Tesla increased 55% in France and 32% in Norway, though Denmark saw an 18% decline.
- Year-over-year Tesla deliveries in Norway soared 75.6% to reach 1,210 vehicles, securing the brand’s position as market leader.
- Norway’s top-selling vehicle for February was the Model Y, with 1,073 registrations recorded.
- January 2026 EU market share for Tesla stands at 0.8%, significantly lower than the 2.9% peak achieved in 2023.
- European customers can now order the seven-seat Model Y variant, with May delivery dates announced Friday.
February brought encouraging signs for Tesla across select European territories, with France and Norway demonstrating substantial year-over-year registration increases.
French Tesla registrations climbed 55% versus February of the previous year. This growth stands out particularly because competing manufacturers largely experienced downturns in the French market.
Norway’s results proved even more impressive. February deliveries totaled 1,210 vehicles, representing a 75.6% jump from the 689 units delivered during February 2025.
This represents a dramatic turnaround from January’s performance, which saw merely 83 Tesla registrations in Norway — marking the brand’s weakest showing in three years.
The January downturn reflected Norway’s decision to phase out EV subsidies following the achievement of 95% electric vehicle market penetration by year-end 2025.
February’s rebound proved substantial. Total Norwegian vehicle registrations reached 7,272 units, with battery electric vehicles comprising 98.0% of all new vehicle sales.
Tesla captured a 16.6% Norwegian market share during February, outpacing Toyota’s 12.9% and Volkswagen’s 8.6%.
Model Y Dominates Norwegian Rankings
The Model Y emerged as the clear winner, representing 1,073 of Tesla’s 1,210 Norwegian deliveries — translating to 88.7% of the company’s total volume.
Norway’s second and third best-selling models, the Toyota BZ4X and Toyota Urban Cruiser, each recorded less than half the Model Y’s volume.
Friday marked Tesla’s launch of the seven-seat Model Y configuration throughout Europe. The variant comes exclusively with the Premium All-Wheel Drive specification, scheduled for May delivery.
Norwegian pricing for the seven-seat configuration includes a NOK 22,000 premium, approximately $2,300.
Through March 31, Tesla is offering incentives including a NOK 50,000 ($5,200) Tesla Bonus applicable to most Model Y and Model 3 Premium and Performance configurations.
Late last year saw the introduction of the Model 3 Standard variant to European customers, reducing the sedan’s base price to NOK 299,990, equivalent to roughly $31,500.
European Market Context
While February showed promise, Tesla’s overall European standing remains considerably weaker than several years prior.
January 2026 market share across the EU, UK and EFTA territories dropped to 0.8%, down from 1% recorded in January 2025.
Tesla commanded 2.9% of this combined market at its 2023 peak — the same year its Model Y became the globe’s top-selling vehicle.
European sales declined 27% throughout 2025, pressured by emerging Chinese EV manufacturers and Tesla’s aging product portfolio.
Denmark diverged from February’s positive trend, recording an 18% drop in Tesla registrations — illustrating that recovery remains inconsistent across territories.
February statistics from Italy and Spain were anticipated later that day.
