Key Takeaways
- Celsius Holdings (CELH) crushed Q4 projections with $0.26 EPS versus the $0.19 consensus and $721.6M in revenue against $638.9M expectations.
- Quarterly revenue surged 117% compared to the prior year’s $332.2M.
- The Alani Nu and Rockstar Energy acquisitions powered expansion, adding $370M and $45M in revenue contributions.
- Core CELSIUS brand sales declined approximately 8% attributed to integration logistics rather than demand softness.
- Annual 2025 revenue reached an all-time high of $2.5 billion, representing 86% growth versus 2024.
Shares of Celsius Holdings (CELH) surged during Thursday’s premarket session following the release of fourth-quarter financial results that significantly exceeded analyst projections across key metrics.
The energy drink maker delivered adjusted earnings of $0.26 per share, topping Wall Street’s $0.19 estimate by a substantial margin of $0.07. On the revenue front, the company generated $721.6 million for the quarter, representing a remarkable increase from $332.2 million in the year-ago period and handily beating the Street’s $638.9 million projection.
CELH shares climbed approximately 10% in premarket activity Thursday morning. The stock had already delivered impressive returns, climbing 95% over the preceding 12-month period as of Wednesday’s closing bell.
The dramatic revenue expansion was primarily driven by strategic acquisitions. The Alani Nu brand delivered $370 million in quarterly revenue, while Rockstar Energy contributed an additional $45 million. These additions propelled overall sales significantly beyond year-ago levels.
However, not all business segments showed growth. The flagship CELSIUS brand experienced roughly 8% revenue contraction versus the comparable quarter last year. Management explained this decline resulted from integration-related timing complications that created temporary misalignment between product shipments and promotional campaigns.
Company executives emphasized the decline doesn’t signal weakening consumer appetite for the brand.
Profitability Pressures Temporary, Management Says
The company’s gross profit margin registered 47.4% for the fourth quarter, representing a decline from the 50.2% margin achieved in the prior-year period. Management attributed the compression to integration expenses and elevated input costs stemming from tariff impacts.
Celsius anticipates margin expansion throughout 2026, with management targeting a return to gross margin levels in the low-50% range once acquisition integrations reach completion.
For fiscal 2025 overall, Celsius delivered record revenue of $2,515.3 million, jumping 86% from the previous year’s $1,355.6 million. Full-year adjusted diluted earnings per share reached $1.34, nearly doubling the $0.70 reported in 2024.
Customer Loyalty Metrics Show Strengthening Engagement
Among the quarter’s most compelling metrics was data highlighting evolving consumer purchasing patterns.
Celsius disclosed that 52% of returning customers now complete five or more transactions, an increase from approximately 45% in the previous year. CEO John Fieldly characterized this trend as evidence the brand is transitioning from occasional consumption to daily habit formation.
“It isn’t just about recruiting new consumers,” Fieldly said. “It’s about becoming part of that daily lifestyle and daily routine.”
Within U.S. measured retail channels, the Celsius Holdings brand portfolio achieved 24.4% retail sales growth during the 13-week period concluding December 28, 2025. The company now commands roughly 20% dollar share within the domestic energy drink category.
The $2.5 billion in annual 2025 revenue established a company milestone, with CEO Fieldly characterizing the year as “a defining year” for the business.
